TikTok’s seeking to additional solidify its hyperlinks with the music trade with the launch of a brand new “Artist Account” option, which is able to present extra instruments to assist musicians construct their presence within the app.
Whereas the characteristic is known as “Artist Account,” it might as effectively be labeled “Musician,” as a result of proper now, the entire options are aligned with serving to musicians to advertise their content material in-stream. Although possibly, TikTok might look to broaden on this sooner or later to assist spotlight a broader vary of artists and creators.
As defined by TikTok:
“The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan on TikTok. Now available to every artist or musician that has released music, the Artist Account is the shop window for fans to learn more about your music, creative process and to discover the latest releases.”
TikTok’s Artist accounts will present a variety of showcase choices, together with a brand new “Artist” tag for profiles, in addition to a devoted music tab to showcase your newest tracks.
Artist account holders may even have the ability to spotlight their newest tracks for as much as 14 days earlier than launch, and for 30 days after with a “New” tag, whereas they’ll additionally have the ability to pin a most popular put up to the highest of the invention web page for his or her music.
There are additionally extra components, just like the capability to create “Behind the Song” explainer clips that may present up in search streams, and different music spotlight options.
It’s a sensible replace, particularly given the app’s rising value as a music discovery source, which now sees increasingly musicians seeking to set up themselves within the app.
Certainly, TikTok is now a critical consideration for record labels as they work to showcase their newest artists and tracks. The platform has already sparked new careers, rejuvenated older ones, and even now has some artists changing the names of their songs to higher align with in-app tendencies.
TikTok subsequent month will host its personal real-life concert event, because it seems to double-down on its music discovery energy and solidify its trade presence.
Offering rising artists with new promotional instruments is one other step designed to assist TikTok strengthen its place as a key vacation spot for music promotion and discovery.
