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Tinder leans into AI to assist folks match

It’s hard to know which photos are likely to earn you a right swipe on dating apps. What you might like may not resonate with potential matches. Tinder is hoping to make the process a bit easier, with the help of artificial intelligence.

The dating app has introduced a feature called Photo Selector, which uses AI to comb through your phone’s photo reel to find one that’s likely to appeal to other users. Once it has done so, it will offer you a list of suggestions. It’s up to you to decide which (if any) you use as your profile picture.

It’s more than a “feelin’ cute, might post later” gathering tool. The AI also looks at things like lighting and composition when making its suggestions. Tinder also warns people that it’s not to blame if right swipes don’t increase.

“Remember, while this tool is intended to help you, you’re ultimately responsible for what you choose to upload,” it writes.

In order to avoid suggesting photos of other people in your photo roll, the AI generates biometrics from your existing profile photo or video selfie and compares them to the photos in your roll. Group photos are automatically excluded from the search. The site says it deletes all biometric data from the device after it completes the search and does not collect any photos from your camera roll.

Tinder began testing Photo Selector last August and is finally rolling it out to a larger selection of users. The tool will be made available to U.S. users later this month and globally this summer.

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