Tinder will get a ‘Share My Date’ characteristic for customers to ship date plans to their curious associates

It’s not unusual for folks to screenshot courting profiles and ship them to their associates and family members, both to get suggestions or to allow them to know who they’re seeing that weekend. Now, Tinder customers are in a position to share their date plans immediately from the app because of a brand new characteristic known as “Share My Date.”

Tinder introduced Monday that customers will now be capable of ship a hyperlink that features particulars in regards to the upcoming date, together with the match’s identify, assembly location, date, and time. There’s additionally an choice to sort a observe on the backside. Hyperlinks might be despatched as much as 30 days previous to the day of the date and are editable, so customers can replace the main points at any time when they need.

“Share My Date” hyperlinks are viewable for each recipient, together with non-Tinder customers. Associates with a Tinder account can view the match’s full profile, however they will’t work together with it, together with messaging the match. Non-users see a restricted model of the profile of their browser, solely having the ability to see the match’s pictures, identify, and age, a Tinder spokesperson defined to TechCrunch.

Like Tinder’s “Matchmaker” characteristic, which lets customers’ associates recommend potential matches, the “Share My Date” hyperlink expires after a sure interval. That is to discourage folks from sharing on social media, the spokesperson advised us.

The brand new characteristic was impressed by Tinder person knowledge — 51% of singles beneath 30 let their associates know the main points of their dates beforehand.

“At Tinder, we continue to release new features that aim to create a fun, safe, and respectful experience for all,” Tinder CMO Melissa Hobley stated in an announcement. “Discussing plans with friends and family is a time-honored dating ritual. Share My Date streamlines this basic info-sharing so singles can jump right to the exciting part, from figuring out what to wear to prepping conversation topics.”

Within the coming months, the brand new characteristic will roll out throughout the U.S., U.Okay., Australia, Canada, France, Spain, Italy, Netherlands, India, Germany, Eire, Japan, Brazil, Singapore, Switzerland, Mexico, Korea, Vietnam, and Thailand.

The launch of “Share My Date” comes at a time when dating apps are experiencing slow growth. As of final January, there have been solely about 12.7 million installs within the U.S., progress of two.38% in comparison with the virtually 16% progress within the 12 months prior. Within the fourth quarter of 2023, Tinder’s whole variety of paying prospects dropped by 8% 12 months over 12 months to 10 million.

Father or mother firm Match Group — which owns Tinder, Match, Hinge, OkCupid, PlentyOfFish, and others — is about to report its Q1 2024 earnings on Wednesday, Could 8.