The Taylor Swift hoopla is ready to proceed into the Tremendous Bowl. Not solely is her presence on the sport possible and the published will possible present as a lot, her connection to the NFL has many advertisers pulling out all of the stops.
They know that extra eyes have been watching the NFL for a glimpse at her, so that they’re placing commercials as much as meet these eyes.
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The Tremendous Bowl at all times brings in a ton of income as a result of adverts, however this 12 months may very well be larger than earlier than. Not solely are extra advertisers stepping up for the Swift mania, however they’re spending extra, too.
The NFL might see large advert cash from Taylor Swift on the Tremendous Bowl
A report from Sportico detailed that the NFL might see the advert costs soar over $650 million:
“While Guideline did not provide estimates of how much cash CBS is expected to generate on Sunday’s game, if the network didn’t allot an outsized portion of its inventory to in-house promos, it has a good shot at topping the high-water mark of $650 million that Fox reported as part of its May 2023 earnings call.”
Final 12 months’s huge sport between the Kansas City Chiefs and Philadelphia Eagles had no Taylor Swift, and it made $650 million. If extra persons are looking forward to the pop famous person, that quantity would possibly even be a low bar to clear.
Her relationship with Travis Kelce earned the league about $330 million, in order that determine is anticipated to play into the Tremendous Bowl as properly. Adverts are at all times big for this sport, however there’s an additional layer of consideration in 2024.
Some Tremendous Bowl adverts have already begun to be proven off, together with the FRIENDS advertisement that has gone viral.
Count on extra of the identical as firms look to make the most of all of the Swifties tuning into the Tremendous Bowl for possibly the primary time. There is probably not one other alternative like this ever once more.
