Image

Tremendous bowl LVIII brings 15,000 free mullets to followers

The mullet appears to be making a comeback. We’re sorry, America.

Kawasaki and Nice Clips have teamed as much as provide free stylings of the notorious “business in the front, party in the back” haircut to fifteen,000 folks within the walkup to the Super Bowl.

The stunt (and make no mistake, it completely is a stunt) is constructed across the Kawasaki Tremendous Bowl advert, which exhibits a pair of pals magically rising a mullet as they drive a brand new off-road car from the corporate. And something they cross alongside the way in which, from bald eagles to celebrities, grows the coiffure as effectively.

The promotion kicked off Tuesday—and it appears loads of folks had been dead-set on going all Billy Ray Cyrus on their pals and family members. Whereas 15,000 looks like quite a lot of new mullets to spring on the populace … folks can’t appear to withstand a Tremendous Bowl promotion, it seems. As of Wednesday morning, all the free mullet cuts had disappeared. So brace your self the following time you stroll right into a singles’ bar.

“We’re always looking for unique ways to connect with our fans and tap into culturally relevant moments in an authentic way,” mentioned Lisa Hake, vice chairman of selling and communications at Nice Clips, in an announcement.

Spreading mullets across the nation is hardly the one eyebrow-raising stunt the Las Vegas Tremendous Bowl has caused. DoorDash is giving one winner everything that’s advertised throughout the sport, from vehicles to desserts to tax-preparation providers. And the skin of the Luxor lodge has been transformed into an enormous Dorito’s chip.

The Tremendous Bowl is a bizarre time. This yr’s sport might be performed Sunday, Feb. 11, with kickoff at 6:30 p.m. ET.

Subscribe to the brand new Fortune CEO Weekly Europe publication to get nook workplace insights on the most important enterprise tales in Europe. Sign up at no cost.

SHARE THIS POST