In the event you comply with social media advertising and marketing information (which presumably you do in case you’re studying this), you’ve little doubt learn a number of tales about APIs, principally in relation to third-party functions.
However in case you’re not a programmer, it’s possible you’ll not perceive what an API is, and the way it pertains to digital advertising and marketing methods.
To offer some extra perception on this, the group from Salesforce have put collectively this infographic, which takes a broader take a look at the assorted methods by which APIs can be utilized.
It may provide help to higher contextualize extra API-related dialogue.
