Should you observe social media advertising information (which presumably you do if you happen to’re studying this), you’ve little doubt learn a number of tales about APIs, principally in relation to third-party functions.
However if you happen to’re not a programmer, chances are you’ll not perceive what an API is, and the way it pertains to digital advertising techniques.
To supply some extra perception on this, the staff from Salesforce have put collectively this infographic, which takes a broader take a look at the varied methods through which APIs can be utilized.
It might provide help to higher contextualize extra API-related dialogue.
