How much time do you spend on social media every day?
You might assume, based on your own activity, that your nation is probably right up there in terms of average social media use, which is why this overview from Visual Capitalist, based on data from We Are Social, may surprise you.
The team from Visual Capitalist have put together a list of the top countries by average social media usage.
The full report also includes some other usage notes, including:
- The typical internet user spends almost 2½ hours daily on social media
- On average, women spend 16 minutes more per day on social media than men
- TikTok has the highest average time spent per user, while YouTube accounts for the greatest overall share of total social media time
Some interesting notes, which could re-shape your international outreach approach.
