Final 12 months, the Excessive-A Winston-Salem Sprint rebranded as the Hyphens on Salute to Winston-Salem Night time. It was a response to a decade and a half of grammar nerds (myself included) mentioning that the piece of punctuation that conjoins Winston and Salem is in actual fact not a touch, however fairly a hyphen.
A 12 months later, the Sprint unveiled one other alternate identification for his or her 2024 Salute to Winston-Salem, the Hype Hens. Whereas the 2023 Hyphens branding was about as minimalist because it will get, that includes a literal hyphen, the 2024 Hype Hens model is a little more demonstrative.
The brand incorporates a frantic, squawking hen, limbs akimbo and feathers flying. The colourful coloration palette of cyan, purple, and brown are a departure from the purple and black that the Sprint use of their major model.
The Sprint will set up a 200-square-foot hen coop that can home 5 chickens, one in every of which will probably be named by a web-based fan vote. Moreover, followers can sponsor a Hype Hen for $100, with proceeds benefitting the donation of chickens to Second Harvest Meals Financial institution.
The Hype Hens will take the sphere Could 10.
