The WNBA All-Star Sport is heading again to Phoenix for the third time in 2024; as we speak, the league unveiled the brand for the occasion.
The brand is purple, “fire” orange, and tangerine and options the standard components of a design for an occasion based mostly in Arizona. You’ve received your desert panorama, you’ve received your triangles and different indigenous-inspired themes, and a solar/sundown. Examine, verify, verify.
I made a notice that it was the third time Phoenix had hosted a WNBA All-Star Sport within the opening paragraph as a result of the league sourced it as inspiration for various of the weather within the design. The three desert mountain peaks, the three stems of the cactus within the valley, and the three triangles below either side of the wordmark have been all listed as being attributable to this being Phoenix’s third sport. You might preserve increasing this, although they didn’t transcend these causes: the triangles surrounding the brand all have three factors, there are eighteen stars all through the brand — eighteen is evenly divisible by three… and so forth.
These stars are the identical fashion of the star used on the Arizona state flag; the geometric shapes are from indigenous based mostly patterns, and a river flowing towards the mountain is a nod to “The Valley.” The color scheme relies on the colors of each the WNBA logo and people utilized by the host Phoenix Mercury.
Two extra logos — formally categorized because the “secondary” and the “partial” logos, praise the first mark with related colors and themes.
That’s the “Partial Logo” straight above right here, with a repeating semi-infinite star sample main us down right into a like-shaped pit; the silhouette of a basketball participant from the first WNBA logo is featured on high of it. I like this design; it provides off a really Seventies vibe. A disgrace this was completely reserved for the third-line brand of the set.
Have a look again on the historical past of the WNBA All-Star Game logos, courting again to the primary version in New York again in 1999. We will see the league briefly flirted with a templated design within the mid-2010s earlier than coming to their senses and seemingly abandoning most of their templating methods right here within the mid-2020s.
Sure, there’s nonetheless a component of carryover from brand to brand; notice the identical typeface has been used for WNBA ALL-STAR over the past 5 video games. However I’m keen to name this a suitable compromise… and it’s much better than what the NBA has been doing with their occasion logos.
The 2024 WNBA All-Star Sport might be performed on the Footprint Heart in Phoenix, Arizona, on July twentieth. Tickets might be accessible later this month. You possibly can take a look at our full history of WNBA All-Star Game logos right here.
