Subsequent time you go to embed an X submit, you might discover a brand new step:
Now, X will allow you to decide on whether or not you wish to embed the video element in isolation, or the entire submit, as regular.
And in case you do select to embed simply the video (or GIF), it’ll seem like this:
Which might be a useful technique to current X-originated video on third-party web sites, and add context to, say, your weblog submit, with out the muddle of the complete X framing.
However it may additionally cut back model publicity for X, which is probably going why Twitter didn’t allow this earlier than, although it did as soon as present an “embedded video widget” which basically served the identical goal.
Twitter regularly appeared to part that out because the platform advanced, and there’s no particular purpose that I can discover as to why it eliminated it as an choice. However both approach, now, it’s again, so you’ve extra choices for utilizing X-originated content material, and placing extra give attention to video parts particularly.
Although I don’t know why they didn’t additionally take the chance to take away the ‘Tweet’ reference. For the reason that re-brand to X, the platform appears to have gone to little effort to weed out all of the tweet and hen terminology, however then once more, with 80% fewer staff, that’s in all probability comprehensible as nicely.
