YouTube has introduced that it will likely be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April twenty third and twenty fourth, the place it’ll showcase its newest developments in maximizing viewer engagement, throughout varied surfaces.
The occasion will embrace a spread of product and consumer expertise overviews, together with technical walkthroughs, in addition to collaborative displays with gadget and content material companions. YouTube says that it’ll additionally make some particular bulletins round upcoming modifications in alignment with rising tendencies.
The occasion will particularly give attention to Linked TV, and the rising use of YouTube on residence TV units.
As per YouTube:
“Connected TV (CTV) remains the fastest growing platform for YouTube in multiple countries around the world, with viewers consuming 1 billion hours on average of YouTube content on their TVs every day. The global Smart Connected TV market is projected to reach $113 billion by 2026.”
With this in thoughts, the Gadget Associate Summit will supply new insights to assist YouTube companions faucet into this rising viewer section, with notes on what’s driving engagement, the place CTV utilization is rising, and what’s coming subsequent.
It could possibly be an fascinating showcase of YouTube’s newest improvements designed to lean into rising consumption tendencies. And whereas not everyone will have the ability to make it to South Korea to attend, YouTube will even host movies of all of the periods in a devoted mini-site.
YouTube has added a spread of CTV advert instruments and updates over the previous few years, so as to assist drive the push in direction of massive display viewing, and it’s turning into an more and more precious consideration for manufacturers, providing TV-like publicity with digital platform focusing on.
The following stage, then, could possibly be price noting.
You possibly can be taught extra about YouTube’s Gadget Associate Summit 2024 here.
