That is an fascinating experiment. In all probability not overly helpful, however fascinating nonetheless.

In response to 9 to 5 Google, YouTube’s presently testing out a brand new technique to type movies, based mostly on the predominant colour of (seemingly) the thumbnail picture.

As you possibly can see on this instance, some customers are being prompted to “Create a feed of videos based off color”, which then gives a brand new, various feed of clips based mostly in your colour selection.

Customers within the experiment can choose both pink, inexperienced, and blue, with that choice then highlighted on the prime of the feed show.

Which looks as if an odd technique to showcase video content material, which the 9 to five Google group discovered:

“Overall, these feeds are a little weird as I don’t think colors in any way correlate to the subject of a video, unless YouTube has data/testing that says otherwise. The filters feel like an experience that would be more at home in YouTube Music.”

The experiment is definitely not totally new, with users on Reddit recognizing the colour feed choice final 12 months, although in a barely totally different format.

Would that be useful, or helpful, in your personal YouTube expertise?

I imply, the thumbnail picture might be something, and it might not correlate to the video content material in any approach, so I can’t actually see this being an attractive choice, exterior of the aesthetic profit on-screen.

Perhaps that’s it. Perhaps, some customers similar to seeing related coloured photographs, and that would then assist to enhance discovery in some contexts.

I don’t know, appears odd, however possibly there’s one thing to it that I’m lacking.

The brand new choice is being displayed to chose YouTube Premium customers.