With the Super Bowl fast approaching, YouTube has launched its latest “AdBlitz” activation, which showcases all of the various Super Bowl ads in one place.
YouTube’s AdBlitz, now in its 19th year, provides a central hub for all the Super Bowl promotions, so that people can check out the creative approaches that top brands are taking to their campaigns.
The ads are even separated by genre, which is somewhat amazing in itself.
Though given the popularity of Super Bowl promotions, it makes sense.
And because there are now so many celebrity-led Super Bowl tie-ins, it can be difficult to catch them all on TV, with YouTube actually now serving more views of these promotions than anywhere else.
Indeed, last year, YouTube reported that 88% of adults aged 18 to 49 saw a 2023 Super Bowl ad on YouTube, compared to the 68% who watched on linear TV.
YouTube’s Ad Blitz is also a valuable resource for marketers, and those looking for ideas of their brand promotions. I mean, you likely can’t entice Billy Crystal and Meg Ryan to re-create a classic scene to promote your own products, but what you’re really looking at are the latest creative approaches, and how top ad companies are tapping into trends and styles in their campaigns.
Because that’s the real winner. The key to resonant ad campaigns is creativity, and finding angles and styles that resonate with audiences. Which is also the most difficult part, but the Ad Blitz showcase could help to spark new ideas as to how you can approach such.
Or you might just want to see which celebrities of yesteryear are making an appearance this time around.
Either way, probably worth a look.
YouTube’s AdBlitz already has a heap of the campaigns for this year’s game on display, including teasers of larger campaigns to come.
You can visit YouTube’s AdBlitz 2025 here.
