YouTube has introduced that it is going to be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April twenty third and twenty fourth, the place it’ll showcase its newest developments in maximizing viewer engagement, throughout varied surfaces.
The occasion will embrace a spread of product and consumer expertise overviews, together with technical walkthroughs, in addition to collaborative displays with machine and content material companions. YouTube says that it’ll additionally make some particular bulletins round upcoming modifications in alignment with rising tendencies.
The occasion will particularly concentrate on Related TV, and the rising use of YouTube on residence TV units.
As per YouTube:
“Connected TV (CTV) remains the fastest growing platform for YouTube in multiple countries around the world, with viewers consuming 1 billion hours on average of YouTube content on their TVs every day. The global Smart Connected TV market is projected to reach $113 billion by 2026.”
With this in thoughts, the System Accomplice Summit will provide new insights to assist YouTube companions faucet into this rising viewer phase, with notes on what’s driving engagement, the place CTV utilization is rising, and what’s coming subsequent.
It might be an attention-grabbing showcase of YouTube’s newest improvements designed to lean into rising consumption tendencies. And whereas not everyone will have the ability to make it to South Korea to attend, YouTube may even host movies of all of the periods in a devoted mini-site.
YouTube has added a spread of CTV advert instruments and updates over the previous few years, with the intention to assist drive the push in direction of huge display viewing, and it’s turning into an more and more beneficial consideration for manufacturers, providing TV-like publicity with digital platform focusing on.
The subsequent stage, then, might be value noting.
You possibly can be taught extra about YouTube’s System Accomplice Summit 2024 here.
