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YouTube rolls out new channel pages for creators on its TV app

YouTube is altering the design for creators’ channels on the large display screen, the comapny introduced immediately. The adjustments embrace extra accessible motion buttons, like “Subscribe,” a extra trendy design, and different tweaks that have been first introduced for artists’ pages final fall.

On the time, YouTube mentioned that artist pages have been half of a bigger YouTube makeover that additionally included built-in voice search within the search bar, a menu redesign to make navigation simpler, the addition of a brand new vertical video data menu, and bigger thumbnails, amongst different issues.

In a short video announcing the changes to creators’ pages immediately, YouTube says that the replace is targeted on providing a extra immersive format design that “surfaces the most relevant content,” and makes the Subscribe button simpler to entry. The replace is rolling out to all creators over the following few weeks and on TVs solely, the comapny informed TechCrunch.

The web page affords an choice for customers to play a mixture of video content material from the channel alongside the brand new Subscribe button, as photos of the adjustments present. The comapny suggests that each one creators put together 16×9 full artwork for his or her channel banner uploaded to the platform, as the brand new artwork is now displayed edge-to-edge.

Picture Credit: YouTube

The redesign comes shortly after the corporate’s reveal of latest information indicating that high creators who obtain nearly all of their watch time on TVs had grown greater than 400% previously three years, in keeping with a recent post by YouTube CEO Neal Mohan. Creators will probably reply positively to adjustments that assist enhance their subscriber numbers and higher showcase their content material on the large display screen.

The corporate is in competitors with conventional TV and streamers like Netflix on TVs, but in addition with newcomers like TikTok, which launched its personal TV app in late 2021.

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