Reddit added two more platforms to its Ads API partnership program. Ad tech platforms Skai and Innovid now have direct linkage to Reddit’s ad data and can help advertisers activate and measure their in-app campaigns.
Both Skai and Innovid help advertisers manage promotions across a range of publishers and retail networks, using artificial intelligence-powered automation and data integration to maximize ad performance.
The integration with Reddit will provide another placement opportunity for Skai and Innovid users, which could see more brands experimenting with Reddit’s advancing ad tools.
As explained by Reddit: “With Reddit now available through Skai and Innovid, advertisers can more easily incorporate Reddit into their cross-platform strategies without introducing new operational complexity. Teams can manage Reddit alongside other channels using the tools and workflows they already rely on – creating a more streamlined path to activation, greater operational consistency, and a more scalable way to grow on Reddit.”
Reddit has been gradually expanding its stable of ad partners over the past few years as the platform looks to grow its ad business and help partners capitalize on key opportunities.
The platform has seen a surge in advertiser interest of late due to an increase in both Google referrals and AI chatbot citations. Platform users visit Reddit for its real user insights, which complement their consideration of products.
With this in mind, it seems logical that an expansion in its ad partners will help to grow Reddit’s ad business, as more brands consider the potential of the platform within the purchase process.
