An Illinois police division apologized after a recruitment advert, that was themed after “Call of Duty,” confronted backlash for being “tone-deaf.”
“It was never my intention to offend any of our community members with the recruitment flyer that was posted on our Facebook page yesterday (2/27/24),” Peoria Police Division Chief of Police Eric Echevarria stated in a press release to Fox Information Digital.
The put up, which was themed after the violent warfare simulation online game sequence, was posted on the Peoria Police Division’s Fb web page and has since been deleted after neighborhood members discovered it offensive.
The commercial confirmed Peoria Police Department officers carrying tactical gear and drawing weapons.
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The Peoria Police Division deleted a “Call of Duty”-themed recruiting advert. (Peoria Police Division/Fb)
“Stop playing games and answer the Call of Duty,” the advert was captioned together with a JoinPPD hashtag.
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Police chief Echevarria stated that the commercial was designed to “connect to a younger generation.”
“It was merely a recruitment image I assumed would enchantment and connect with a youthful era,” Echevarria stated. “I take ownership of this, and I sincerely apologize. Our goal is to recruit the best and most qualified officers for this police department in the most caring and respectful way.”
The Peoria Police Division apologized after put up a recruitment commercial that some known as “tone-deaf.” (The Peoria Police Division )
Individuals online were fast to name the recruitment commercial “tone-deaf.”
“Someone thought this would generate youth interest, and didn’t realize this was just tone-deaf,” one consumer stated in a Reddit post.
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“If you’re advertising for people to serve your community, it’s important how you’re depicting that service,” one other wrote.
“Yikes,” one other stated.
