Jelly Roll shared his ideas on the impact that Taylor Swift has had on the NFL this season forward of Tremendous Bowl LVIII.
Whereas talking with Fox Information Digital on the purple carpet at Michael Rubin’s Fanatics Tremendous Bowl Social gathering, the 39-year-old nation singer raved in regards to the consideration that the 34-year-old pop star has dropped at the league resulting from her relationship with Kansas Metropolis Chiefs tight finish Travis Kelce.
“Taylor’s had an incredible impact on the NFL, and I think we should do more of that for what it’s worth.,” Jelly Roll stated on Saturday.
Jelly Roll shared his opinion on Taylor Swift’s affect on the NFL. ( Kevin Mazur/Getty Pictures for The Recording Academy)
He continued, “There should be more cross-collateralization like that. So I thought it was really cool. It was always cool. Plus, Taylor’s the queen. Absolutely. No way to deny it.”
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Since the 14-time Grammy Award winner began attending Kelce’s games last fall, viewership and merchandise sales have soared.
Eric Smallwood, president of Apex Marketing Group, told Fox News Digital that Swift has generated $331.5 million in equivalent brand value, or EBV, for Kelce’s football team and the NFL as of Jan. 22. Apex Marketing Group, which started tracking Swift’s impact on the NFL, noted the starting value was $166 million in October.
The country star said “Taylor’s had an incredible impact on the NFL.” (John Shearer/Getty Images for The Recording Academy)
In addition, Swift’s presence at the games and support of the Chiefs has helped the NFL attract a new fanbase, many of whom are teenage girls, according to CBS. The outlet reported that there has been a 53% increase — since the start of the football season — of girls between the ages of 12-17 who have been opting to watch NFL games.
Swift is expected to attend the Super Bowl matchup between the San Francisco 49ers and the Kansas City Chiefs at the Allegient Stadium in Las Vegas, Nevada on Sunday.
On Saturday, the Associated Press reported that the “Blank Space” hitmaker quickly departed on a flight back to the United States after finishing her Eras Tour show in Tokyo, Japan on Friday night.
Swift has been cheering on her boyfriend Travis Kelce since September. (Getty Images)
Jelly Roll will also be watching the Big Game from the stands in addition to starring in two Super Bowl ads.
Last weekend, the “Son of a Sinner” singer told Fox News Digital, “I got a Super Bowl ad with Uber Eats. That’s the wildest factor occurring with me proper now.”
Within the advert, Jelly Roll is placing away gadgets in a rest room when he sees himself in a mirror and appears shocked at his tattooed look, declaring that “they’re everywhere … and they’re horrible!”
“You know they say there’s a little bit of truth in every joke? There you go,” he stated of the business’s idea, although he didn’t specify precisely which of his personal tattoos he regrets.
On Saturday, Jelly Roll informed Fox Information Digital that capturing the business was “awesome.”
“We filmed for eight hours, so I didn’t expect that,” he recalled. “It was a lot of fun. A lot of fun.”
Jelly Roll spoke to Fox Information Digital at Michael Rubin’s Fanatics Tremendous Bowl get together. (Cindy Ord/Getty Pictures for Fanatics)
The Hollywood Reporter confirmed on Friday that Jelly Roll may also seem alongside fellow musicians Lainey Wilson and Valerie June in a PSA for the healthcare advocacy nonprofit group Energy to the Sufferers.
In response to the outlet, the group wrote in an announcement that the aim of airing the advert “is to force hospitals and insurance companies around the country to publicize actual prices for their services and procedures in advance instead of billing patients after the fact.”
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Throughout his interview with Fox Information Digital, Jelly Roll mirrored on how he feels about utilizing his platform to assist others and impact constructive change.
“It feels good, but it’s also one of those things that I don’t recognize how good it feels. I just assume everybody’s doing it or should be,” Jelly Roll stated. “If God was so gracious to give us all a platform, I think we should use it to the best of our ability. That’s all I’m trying to do.”
The rapper had a enjoyable alternate with Peyton Manning on the purple carpet. (Ethan Miller/Getty Pictures)
Whereas on the Fanatics get together, Jelly Roll encountered Peyton Manning on the purple carpet. When requested what the soccer legend stated to him, the singer informed Fox Information Digital,”He just walked up and said, ‘What’s up, Jelly? How are you doing? You been recording at all?’ He talked to me like we just hung out for breakfast this morning. It’s the coolest thing ever.”
Jelly Roll beforehand informed Individuals Journal that he’s “struggling” to determine which workforce he’s rooting for on the 2024 Tremendous Bowl. Throughout his interview with Fox Information Digital, the singer shared his opinion on the Chiefs and the 49ers.
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“Kansas City, man, Patrick Mahomes is arguably one of the greatest to ever throw a football,” he stated of the quarterback. “I think that he could come for Tom Brady’s records. I believe that in my heart if he stays consistent.”
“But [49ers tight end] George Kittle is my boy, so I’m always cheering for George,” he added.
