Sunday night time’s additional time Tremendous Bowl shattered scores data.
An viewers of 123.4 million watched the Kansas Metropolis Chiefs beat the San Francisco 49ers, in accordance with preliminary figures from Nielsen and CBS, which broadcast the sport. That determine simply eclipsed final yr’s document excessive of 115.1 million, when Kansas Metropolis defeated the Philadelphia Eagles. Last Nielsen scores for the Tremendous Bowl can be issued on Tuesday.
The determine is the entire who watched on CBS, the Paramount+ streaming app, the Spanish-language channel Univision, N.F.L. digital channels or Nickelodeon, which aired a child-friendly telecast. The overwhelming majority watched the sport on CBS, which recorded 120 million viewers, in accordance with Nielsen.
The sport had lots going for it. It went into additional time, concluded with a game-winning landing go (for a 25-22 closing rating) and featured an elite Kansas Metropolis group with a celebrity quarterback, Patrick Mahomes. Travis Kelce, Kansas Metropolis’s beginning tight finish, additionally occurs to be courting a megastar in Taylor Swift, who attended the sport in Las Vegas.
At a second when conventional tv scores have been in free fall, the N.F.L., notably the Tremendous Bowl, has stood proof against large viewership modifications affecting the remainder of the media world. 13 of the final 15 Tremendous Bowls have drawn greater than 100 million viewers, in accordance with Nielsen, an even bigger viewers than in earlier many years.
Sunday’s efficiency additionally capped off a giant yr for N.F.L. scores.
Viewership was up 7 %, in accordance with Nielsen, falling simply shy of the document set in 2015. A number of playoff video games set scores data, together with the A.F.C. championship sport on CBS, which scored extra than 55 million viewers, and an A.F.C. divisional playoff sport that drew greater than 50 million. The N.F.C. championship sport was somewhat in need of a document.
League officers have pointed to quite a few shut video games this season — together with a playoff hunt that also included a number of groups towards the top — as huge causes that scores jumped. (It’s much less clear how a lot Ms. Swift helped boost viewership.)
Different dwell occasions, like some award reveals, have additionally had good returns not too long ago. Final week, the Grammy Awards, additionally on CBS, drew roughly 17 million viewers, a 34 % bounce from final yr’s ceremony. Rankings for the Oscars have elevated in back-to-back years.
The success of N.F.L. telecasts stands in sharp distinction to the remainder of conventional tv, which has had nose-diving viewership for a number of years as increasingly viewers migrate to on-demand streaming leisure. Viewership among the many main broadcast networks has declined 12 % for the reason that present tv season started in September.
Final yr’s Hollywood writers’ and actors’ strikes principally starved the published networks of recent episodes of scripted tv collection for the final 5 months, and CBS has been notably harm. The community’s prime-time viewers has declined 30 % for the reason that tv season started, in accordance with Nielsen.
Assist could also be on the way in which, although. CBS is rolling out new episodes of scripted reveals this week, and promotional movies for the approaching lineup circulated all through the Tremendous Bowl telecast. The additional time sport additionally meant further business breaks, which netted CBS roughly an additional $35 million, Adweek reported. CBS had offered lots of of thousands and thousands of {dollars}’ price of business time for the sport.
